If Carlsberg did La Revolution...

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The places to be this EURO2016

For the first time, UEFA Euro 16™ includes twenty-four teams. They will be playing 51 games, competing in 10 exceptional venues in France:
Stade de Bordeaux, Bordeaux,
Stade Bollaert-Delelis, Lens
Stade Pierre Mauroy, Lille
Stade de Lyon, Lyon
Stade Vélodrome, Marseille
Stade de Nice, Nice
Parc des Princes, Paris
Stade de France, Saint Denis
Stade Geoffroy Guichard, Saint Etienne
Stadium de Toulouse, Toulouse

Who will survive the Group of Death?

The term "Group of Death" (or Grupo de la Muerte) was used for the first time by Mexican journalists and refers to Group 3 of the 1970 World Cup, which included current title holder England,eventual winners Brazil plus Czechoslovakia, and Romania. The term gained global fame in 1986, when Uruguay manager Omar Borrás described Group E of that year’s World Cup, which included Uruguay, West Germany, Denmark, and Scotland as the Group of Death. This year’s group of death? Probably group E again: the Republic of Ireland, Belgium, Sweden, and Italy.

THAT pose

In the semifinal of the EURO 2012, his two goals sent Germany back home. The goals brought him to the hall of football fame as much as his powerful celebration. For this maverick striker, the chances to enter the pitch of the EURO16 tournament look thin. Still, there are plenty of chances to celebrate for the Italian team.

Probably the best prize in the world

Carlsberg has been a consecutive sponsor of the European Football Championships since 1988, supporting fans with fresh beers and tickets edition after edition. This year we are really excited to support an even bigger UEFA EURO, with more teams, more games and more fun. Stay tuned and get involved on our social media and carlsberg.football. Make sure to cast your vote for Man Of The Match, Goal Of The Round and Goal Of The Tournament for your chance to win more tickets and VIP experiences at EURO 16.

If Carlsberg did vuvuzelas...

Vuvuzelas become famous, or rather infamous, during the 2010 World Cup when the noise from these hellish trumpets was so annoying that they got banned. For France this summer, we created the vuvugle, a cross between the vuvuzela and a bugle, a horn from the French revolution. What’s so special about it? It rallies the troupes and helps you celebrate responsibly! See it in action here. Woot-woot: that’s the sound of true footbalité!

The Notable absentee

The Netherlands national team didn’t qualify for UEFA EURO 2016™, which means that Germany has lost one of their historical rivals… who will they battle it out against this year? Will they claim their revenge on Italy? Or will they, once again, inflict their deadly penalties upon England? As a nod to our Dutch friends, we have dedicated a little cameo in our film to one of their greats. Can you spot it?

Probably the best hairstyle

After beating England in the group stages of the 1998 World Cup, the entire Romanian team dyed their hair blonde. Some say they thought it would bring them luck, others thought they would have been more visible on the pitch. They didn’t make it to the final but they probably secured a place in Football’s top 10 hairstyles.

Welcome Iceland

Iceland is the smallest European country to qualify for the UEFA EURO tournament. They have qualified in style, beating the Netherlands both home and away. We expect this small country to make the news, and not just for their knitted jumpers…

The EURO 2016 virgins

This edition of the UEFA EURO 2016™ was opened to a new batch of first time qualifiers, with 24 teams participating in total. Our support goes to Iceland, Northern Ireland, Wales and Albania—aka the EURO virgins. Cheers to them!

Probably the best rivalry

This historic rivalry can be summarized with Gary Lineker's words: "Football is a simple game; 22 men chase a ball for 90 minutes and at the end, the Germans always win".
The England-Germany saga has peaked in a few notable matches:
The 1966 World Cup Final, where a Russian linesman awarded a famous goal remembered by the Germans as Hurst’s “Wembley-tor”.
The 1990 World Cup semifinal, where Germany won an infamous penalty shoot-out bringing England to tears.
The UEFA EURO 1996TM semi-finals, carried on until "sudden death" kicks, won by Germany.
The UEFA URO 2000TM group stage, where one single goal from Shearer sent Germany home... Shear Joy for England.
The 2002 World Cup qualifiers, where England, managed by Eriksson, won Germany 5-1 with a hat-trick from Owen. Karl-Heinz Rummenigge defined it as one of Germany’s worst defeats: “This is a new Waterloo for us."
The second round of the 2010 World Cup, where Germany knocked England out 4–1. A shot by Frank Lampard bounced off the crossbar into the goal and over the line but the referee didn’t award the goal. Germany had their “Wembley-tor” revenge served stone cold. For England this was the worst defeat in a World Cup match.

The Iberian Derby

The Portugal–Spain football rivalry (also known as The Iberian War) is one of the oldest football rivalries at a national level. The two sides have played 38 matches with 18 victories for Spain, 12 draws, and 6 victories for Portugal.

Liberté, egalité, footbalité

Football is probably one of the best things in life. After beer, that is.
That’s why we have been supporting football for all since 1968, both on a local and on an international level.
Starting in the 1970s, Carlsberg was the first commercial sponsor of the Danish national team. Carlsberg has been a consecutive sponsor of the UEFA EURO Tournament since 1988.The sponsorship continues today along with partnerships with the national teams of England, Ireland and Serbia.
In club football Carlsberg has wide ranging partnerships throughout Europe and beyond including a legendary almost-25-year sponsorship of Liverpool FC as well as Juventus FC, FC Copenhagen, OB-Odense (Denmark), Hamburger SV, FC St. Pauli (Germany), FC Porto (Portugal) and even to the length of B-67 in Nuuk, Greenland. Read more: http://www.probablythebest.com.my/#!football|football-heritage

Republic and Northern: Ireland doubles up for the EURO 2016

It is the first time in football history that the two teams have qualified for the European championships at the same time. The EURO 16TM will see the debut of Northern Ireland and the return of the Republic of Ireland for the third time. Republic of Ireland’s national team went through to the finals in 1988 and qualified again in 2012. Unfortunately, Ireland's performance at UEFA EURO 2012 TM wasn‘t as good. In fact it equaled the worst ever performances at any European Championships since the competition began. We hope for a great comeback in 2016.

Doing the dab

Every major tournament has its iconic celebration. We are ready to bet on “the dab” becoming this year’s celebration. The dab is a dance move originating from the American hip hop music scene. Cam Newton –quarterback of the Carolina Panthers – is believed to have elevated the dab to sport celebration. LeBron James has been seen dabbing on court and several players from the MLS, Serie A and the Premier League have jumped on the bandwagon after scoring a goal this season. Who will you be dabbing along with this summer? Lingard? Pogba? Lukaku? Probably better start practicing your moves…

Probably the best bottle opener

For this summer’s revolution, we have revamped the guillotine. This unforginvigly sharp device will carry out probably the biggest round of beerheading ever.

Probably the most famous octopus in the world

During the EURO 2008, an octopus dominated the headlines because of his impeccable divinations of the German national team results. Paul the Octopus lived at the Sea Life Centre in Oberhausen, Germany, and his keepers would present him with two identical boxes containing food and marked with the competing teams’ flags.
Paul correctly chose the winning team in several of Germany's six Euro 2008 matches, and all seven of their matches in the 2010 World Cup. His success rate rose to 85 percent, with an overall record of 11 out of 13 correct predictions. Paul's accurate choices for the 2010 World Cup were broadcast live by German TV and his predictions sometimes led to death threats by cooking… Paul is no longer with us, so this year we will probably have to rely on the usual football stats…